Teaching by Case Method




Flashcards – Spanish

Educator Resources:

Darden – University of Virginia

MIT Sloan Management Review

Harvard Business Review

Reading: Amazon.com


A View From Beneath The Dancing Elephant

Peter E. Greulich (2014)
A View From Beneath The Dancing Elephant. Rediscovering IBM’s Corporate Constitution.
On-line version at: www.amazon.com

The story of IMB’s turnaround described by Louis V. Gerstner Jr. is not complete until you read Peter E. Greulich book “A View From Beneath The Dancing Elephant”. Greulich tell us the other side of the story. The employees’ side not the CEOs’ side, the side where all real transformation happens. This book is about the history of IBM through the eyes of a corporate’s employee-owner.

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