Peter E. Greulich (2014)
A View From Beneath The Dancing Elephant. Rediscovering IBM’s Corporate Constitution.
On-line version at: www.amazon.com
The story of IMB’s turnaround described by Louis V. Gerstner Jr. is not complete until you read Peter E. Greulich book “A View From Beneath The Dancing Elephant”. Greulich tell us the other side of the story. The employees’ side not the CEOs’ side, the side where all real transformation happens. This book is about the history of IBM through the eyes of a corporate’s employee-owner.